Publications

"A study on customer satisfaction towards Aircel in Madurai city" published in SVNC research Journal ISSN-0976-2449 volume 6 December 2012 organized by NMSSVN College, Nagamalai, Madurai.

"Stakeholder Satisfaction Levels On Business Performance of Corporate Social Responsibility - An Empirical Study", Published in International Journal of Applied Management Research ISSN -09748709 volume 5 September 2013 organized by Rajah Serfoji Government College, Thanjavur. 3. "A study on Factors Influencing the Decision on Investment in Capital Market Derivatives by the Equity Investors" Published in International Journal of Global Economic Turbulence and its implications on Indian Financial Environment ISBN- 978-93-83083-39-8 Septmber 2013 organized by Kristu Jayanti College, Bangalore.

"The Health Insurance Companies- Factor Analysis". Published in International Journal of Research Explorer ISSN- 2250-1940 Volume 2 November 2013 organised by Adaikalamatha Institute of Management.

"Impact Of Promotional Measures On Customers' Perception Towards The Health Insurance Companies ? Multiple Regression Analysis" Published in International Journal of Applied Management Research ISSN -09748709 volume 6 January 2014 organized by Rajah Serfoji Government College, Thanjavur.

"Customer Relationship Management" Published in International Journal Of Innovative Practices in Global Business ISBN- 978-93-80530-36-9 Volume 1 February 2014 organized by Nehru Institute of Technology.

"The Impact of Advertisement on Business" published in National Conference on ?360 Degree Challenges in Modern Business Era? ISBN -978-93-80368-23-8 organized by Nadar Saraswathi College Theni February 2014. 8. "Challenges and Opportunities of Current market Scenario" published in National Conference on ?360 Degree Challenges in Modern Business Era? ISBN -978-93-80368-23-8 organized by Nadar Saraswathi College Theni February 2014.

"Social Media Marketing? published in International Conference on ?Emerging Paradigms in Management Research" published in International Journal ISBN-938068696-x organized by Vivekanandha Institute of Information and Management Studies and Mother Teresa Women?s University, Tiruchengode, 2014.

"Problem Encountered Women in Higher Education" published in National Seminar on ?Higher Education in India- During The Plan Periods? ISBN 938068611-0 Organized by Mannar Thirumalai Naicker College, Madurai, 2014.

A study on problem faced by post paid customers? published in National seminar on ?New Dimensions of management in the globalized ERA? ISBN 938065740-4 organized by Madurai Kamaraj University, Madurai , 2015.

? Problem faced by Indian Entrepreneurs and capacity building for Entrepreneurship? Published in National Seminar on ? Innovative Trends in Computing & Technology? ISBN 9380686035 organized by Arul Anandar College, Madurai, 2015. v ? FDI in Retail in India- Opportunities and Challenges? Published in National Conference on ?India World-Class Manufacturing-The Road Ahead ? ISBN 9788193023488 organized by Fatima College, Madurai, October 2015. v ? Tips for being successful in retailing? Published in the National Conference on ?Indian Retail Sector in the Global Economy: Emerging Trends, issues and challenges? ISBN 978-8-930024-7-6 sponsored by the India Council of Social Science Research Conducted by Sri Kaliswari College, Sivakasi, December 2015.

? E-Banking the Indian Scenario? Published in the UGC sponsored National Level Seminar on ?E-Banking in Rural Economy Recent trends and Developments?N ISBN 978-81-929313-5-7 organized by Hajee Karutha Rowther Howdia College, Uthamapalayam, January 2016.

?The Effective Guidelines for using social media on business empowerment? published in the National Level seminar on ?Digital Marketing " ISBN 819101248-0conducted by NMSSVN college, Madurai, February 2016.

? A study on Diverse level of employee satisfaction in Khadi & Village industry commission special reference to Madurai district? published in the National Level Seminar on ?New Dimensions of Management in The Globalized ERA- 2016? ISBN 938597705-9 organized by Madurai Kamaraj University, Madurai.

?A study on Consumer Attitude Towards Mobile Phone Service Providers in Tamil Nadu? published on ? An International Journal Paripex-Indian Journal of Research? ISSN- 2250-1991.

?A Study on Consumers Attitude and Their Behaviors towards the Post Paid Mobile Phone Subscribers? published on ?An International Journal of Management? ISSN: 2321-4643.

?Indian Economic Development: Effective Rural Development Strategies? published on ?Rural Development Emerging Economic and commercial Perspectives? ISBN 978-93-5258-565-6 organized by Government college Tripunithura, Ernakulam, Kerala, March 2016.

?Impact of Higher Education on Rural Women Empowerment: An Empricial study in South Tamil Nadu? published on ?Rural Development Emerging Economic and commercial Perspectives? ISBN 978-93-5258-565-6 organized by Government college Tripunithura, Ernakulam, Kerala, March 2016.

?The effective guidelines for using social media on business? published in the Indian Council of Social Science Research on ?Role of Information and communication technology on the growth of service industries? ISBN 9-789352-584857 conducted by Sri Kaliswari College, Sivakasi. March 2016.

?A Role of ICT on Effective Teaching- Learning Process in Higher Education? published in the NAAC Sponsored National Seminar on ?Benchmarks for Excellence in Teaching and Evaluation? ISBN 978-93-83299-04-0 conducted by Thiagarajar college, Madurai, April 2016.

?Entrepreneurship education in India-Challenges and role of B-schools in promoting entrepreneurship education? Published in the National seminar on ?E-India: Synergizing financial inclusion, IT and business? ISBN 9-789380-757520 conducted by Guru Nanak college, Chennai. September 2016.

?Impact of FDI in India?, presented the paper in State Level Seminar sponsored by UGC, organized by NMSSVN College, Madurai, 2013.

Presented the paper ?Entrepreneurship Challenges and Opportunities in India?, Kodaikanal Christian College, Kodikannal, 2013.

Presented the paper ?The Health Insurance Companies Factor Analysis?, Adaikalamatha Institute of Management, vallam, 2013.

Presented the paper ?Women Entrepreneurship ? Fascination into Vocation?, Thiagarajar College, Madurai, 2013.

Presented the paper ?The Impact of Advertising in Business?, Nadar Saraswathi College of Arts and Science, Theni ? 625531.

Presented the Paper ?Challenges and Opportunities in Current Market Scenario? Nadar Saraswathi College of Arts and Science, Theni ? 625531.

Presented the Paper in International Conference on ?Customer Relationship Management? Nehru Institute of Technology, Coimbatore- 641 105.

Presented the Paper ?Impact of FDI in India? state level seminar sponsored by UGC, Organized by NMSSVN College, Madurai, 2013.

presented the paper ?Social Media Marketing? in International Conference on ?Emerging Paradigms in Management Research? by Vivekanandha Institute of Information and Management Studies and Mother Teresa Women?s University, Tiruchengode, 2014.

Presented the Paper ?Social Networking Services? in National

Presented the Paper ? Problem Encountered Women in Higher Education? in National Seminar conducted by Mannar Thirumalai Naicker College, Madurai, 2014.

Presented the Paper ?Impact of SNS on Online Shopping? in National Seminar Conducted by NMSSVN College Madurai, 2015.

Presented the Paper ?Role of Social Entrepreneurship in Indian Economy? in National Seminar on Education, Innovation, Entrepreneurship conducted by C.K.G Memorial Government College, Perambra, February 2015.

Presented the Paper ? Emerging Trend in Marketing? in State Level conference on ERFOLG conducted by Sri Vidya College of Engineering & Technology, Virudhunagar, February 2015.

Presented the Paper ?Problem Faced by Indian Entrepreneurs and capacity building for Entrepreneurship?. in National Conference on Innovative Trends in Computing & Technology Conducted by Arul Anandar College, Karumathur, February, 2015.

Presented the Paper? Issues and Challenges of Human Resource Management in Retail Sector? in National Conference on Innovation Management Business-Science-Technology Conducted by Kodaikanal Christian College, Kodaikanal, September 2015.

Presented the Paper ? FDI in Retail in India- Opportunities and Challenges? in one day National Conference on India World-Class Manufacturing-The Road Ahead organized by Fatima College, Madurai, October 2015.

Presented the Paper ?The Organisational Challenge of E-Commerce? in National seminar on Organisational Challenges in Modern Era, organized by Government college, Malappuram, October 2015.

Presented the Paper ? Tips for being successful in retailing? in the Two Day National Level Seminar on Indian Retail Sector in the Global Economy: Emerging Trends, issues and challenges sponsored by the India Council of Social Science Research Conducted by Sri Kaliswari College, Sivakasi, December 2015.

Presented a Paper ?E-Banking the Indian Scenario? in the UGC sponsored National Level Seminar on E-Banking in Rural Economy Recent trends and Developments? organized by Hajee Karutha Rowther Howdia College, Uthamapalayam, January 2016.

Presented a Paper ?Role of Mobile Phone service providers in Inclusive growth? in the UGC Sponsored Two day?s National seminar on Financial Inclusion, Perspectives, Practices and Nuances organized by CKG Memorial Government College, Perambra, February 2016.

Presented a Paper ?The Effective Guidelines for using social media on business empowerment? in the National Level seminar on Digital Marketing conducted by NMSSVN college, Madurai, February 2016.

Presented a Paper ? A study on Diverse level of employee satisfaction in Khadi & Village industry commission special reference to Madurai district? in the National Level Seminar on New Dimensions of Management in The Globalized ERA- 2016 organized by Madurai Kamaraj University, Madurai.

Presented a Paper ? The effective guidelines for using social media on business? in the National Level seminar on ? Role of Information and communication technology on the growth of service industries? conducted by Sri Kaliswari College, Sivakasi. March 2016.

Presented a paper ?A Role of ICT on Effective Teaching- Learning Process in Higher Education? in the NAAC Sponsored National Seminar on ?Benchmarks for Excellence in Teaching and Evaluation? conducted by Thiagarajar college, Madurai, April 2016.

Presented a Paper ? Entrepreneurship education in India-Challenges and role of B-schools in promoting entrepreneurship education? National seminar on E-India: Synergizing financial inclusion, IT and business conducted by Guru nanak college, Chennai.

Conference/Workshop Attended

?Stakeholder Satisfaction Levels On Business Performance Of Corporate Social Responsibility ? An Empirical Study?, organized by Rajah Serfoji Government College, Thanjavur.

?A study on factors influencing the decision on investment in capital market derivaties by the equity investors ? an empirical study?, organized by Kristu Jayanti College, Bangalore, 2013.

Participated in the Two days workshop on Curriculam Evaluation, Design and Development organized by Thiagarajar College, Madurai between 15 and 16 September 2016.

Attended two days workshop on ?Orientation Programme of Academic Counsellors of Management Studies and Humanities conducted by IGNOU.

Attended one day workshop on Article Writing held in NMSSVN College, Madurai.

Seminar and Training in HR Management organized by Xavier Institute of Management and Entrepreneurship, Bangalore.

Participated in LIBA BEACON Business Ethics Conference 2009 organized by Loyola Institute of Business Administration, Chennai.

Participated in the organizing committee of YAADHUMAGI 2009 conducted by Thiagarajar School of Management Centre for Business Consulting and Entrepreneurship, Madurai.

Participated in NATIONAL LEVEL MANAGEMENT MEET in Vellore Institute of Technology University, Vellore.

Participated in State Level Seminar conducted at Thiagarajar College, Madurai.

Participated District Level Seminar conducted at Thiagarajar College, Madurai.

Books Published

Published a book - "Training and Development" ISBN No 978-93-80686-57-8 October 2013.

Lectures

• Working History

• Assistant Professor

  2 years and 5 months

  Omega Degree College

Event Organised

Organised a state level seminar on March 3rd 2016, Dept of BBA, Thiagarajar College.

Achievements

1. Published a book - ?Training and Development? ISBN No 978-93-80686-57-8 October 2013.

Ph.D Guidelines

Scholar name	Research area	Status	Year

Sponserd Research

Title	Agency	Responsibility	Status

Membership

Society	Detail	Period
Coordinator	Self Finance Part V (Quality Circle ) - Thiagarajar College	N.A.
Member	IQAC Audit Committee(Curricular Aspects, Student Support Progression )	N.A.
Mentor	MHRD Final Year batch	N.A.
Zone Member	5S Implementation committee at Dept level	N.A.
In-Charge for Industrial Visit	UG(BBA) and PG (MHRD)	N.A.