Publications
Research publications/Books/Articles Published:
Published an article titled “Consumer’s Consideration Set Formation – Role of
Problem, Recognition Styles and Information Search Efforts” in the journal “Udyog Pragati – The Journal for Practicing Managers”, Vol. 33, No.3, July-September, 2009, with ISSN No. 0970-3365.
Published an article titled “Information Search and Source Instrumentality” in the journal “GGU Journal of Business”, Vol 3 and 4, No.2 and 1, July-December 2007, Jan-June 2008, with ISSN No. 0973-5887.
Published an article titled “Problem Recognition Styles and Attributes Evaluation – An approach to Market Segmentation” in the journal “ASBM Journal of Management”, Vol.1, No.1, 2008.
Published an article titled “Perception of Product Attributes in Brand Switching Behaviour – An Explanation Through Multidimensional Scaling” in the journal “Management and Labour Studies – A Quarterly journal devoted to contemporary issues”, Vol.33, No.1, Feb 2008, with ISSN No. 0258-042X.
Published an article titled “Does Product Evaluations affect the other 3P’s?” in the journal “Rai Management Journal”, Vol.5, Issue 1, March 2008.
Published an article titled “Perceptual Mapping: The “Country” Consumer and Toilet Soap Branding” in the journal “SCMS Journal of Indian Management”, Vol.V, No.1, Jan-Mar 2008, with ISSN No. 0973-3167.
Published an article titled “Product Attributes Evaluation on ad Support and Brand Loyalty” in the journal “BVIMR Management Edge”, Vol.1, No.2, Jan-July 2008.
Published an article titled “What Discriminates Product-Attribute Evaluations in Lower Socio-Economic Segments?” in the journal “ABHIGYAN”, Vol.XXV, No.4, Jan-March 2008, with ISSN No. 0970-2385.
Published a article “Role of Self-image and Information Search behaviour on Brand Loyalty“ in the Journal of Science, Technology and Management, Vol.03 Issue No. 02, July – September 2010 with ISSN No: 0974 – 8334.
Published a article “Green marketing – A study on the perspectives of the Marketers and Consumers” in the Editorial Volume with ISBN number 978-93-80530-17-8 of the International Conference on “Global Marketing Strategies and Practices” organized by Nehru Institute of Management Studies on 8th and 9th October 2010.
Published a article “Principals’ perception of quality factors in implementing TQM in higher education institutions” in the Editorial Volume with ISBN number 978-93-82338-15-4 of the International Conference on “Sustainable Marketing Strategies- Issues and Challenges” organized by the Department of Management Studies, Manonmaniam Sundaranar University on 24th and 25th August 2012.
Published an article “Gender Inequality and its Reality – A study pertaining to the views of girl students in Madurai city” in the Editorial Volume of the UGC sponsored National Seminar on “Issues and Strategies for Women Empowerment – Vision 2020” organized by Women’s Studies Centre, Thiagarajar College, Madurai on 14th and 15th March 2013.
Published an article “ICT Usage and Women Empowerment: A Study focusing the views of girl students in Arts and Science Colleges at Madurai City” in the Editorial Volume with ISBN number 978-93-83209-00-2 of the UGC sponsored National Seminar on “Issues and Strategies for Women Empowerment – Vision 2020” organized by Women’s Studies Centre, Thiagarajar College, Madurai on 14th and 15th March 2013.
Published an article “UIDAI: A bridge for human development and Economic Upliftment” in the Editorial Volume with ISBN number 978-93-80686-34-9 of the UGC sponsored National Seminar on “Economic Upliftment and Inclusion: Changes and Challenges” organized by the Research Department of Economics, Thiagarajar College, Madurai on 7th and 8th March 2013.
Published an article “Rural – Urban Consumers’ Determinants of Store Search: Significance of Store Image, Information Search Efforts and Consideration Set Size” in the Journal “Business Plus” Vol.01 Issue No. 10, June 2014 with ISSN No: 0975 – 9336.
Published an article “An Impact of FDI in Indian Retail Sector: A comparative Study” in the Editorial Volume of the UGC sponsored National Seminar on “Economics of Inflation Dynamics” organized by the Research Department of Economics, Thiagarajar College, Madurai on 21st and 22nd August 2014 with ISBN No: 978-93-80686-35-6.
Published an article “Classroom Teaching Competency Scale (CTCS): An effective TQM tool to measure, enhance and sustain teaching quality of Faculty members in Higher Education – A study in Institutions in Tamilnadu” in the Editorial volume of the National Conference on “New Dimensions of Management in the Globalized Era” organized by the Department of Management Studies, Madurai Kamaraj University , Madurai on 29th and 30th January 2015 with ISBN No: 978-93-80657-40-0.
Published an article “Is social media an effective stratagem for Indian Law firms” in the Journal “ICTACT Journal of Management Studies” Vol.01 Issue No. 02, May 2015 with ISSN No: 2395-1664(online).
Published an article “Is there a burgeoning or drooping preference among insurers towards Bancassurance” in the Editorial volume of the National Conference on “Indian World – Class Manufacturing – The Road Ahead” organized by Department of Management Studies, Fatima College, Madurai on 1st October 2015 with ISBN No: 978-81-93023-488.
Published an article “The necessity to promulgate the effectiveness of referral source of recruitment in organizations – An analysis” in the Editorial volume of the National Conference on “Indian World – Class Manufacturing – The Road Ahead” organized by Department of Management Studies, Fatima College, Madurai on 1st October 2015 with ISBN No: 978-81-93023-488.
Published an article “Inclusion of Additional Celebrity Endorsers and its Influence on Attitude towards Adertisements (Aoa)” in the Editorial volume of the ICSSR sponsored National Seminar on “Innovative Management Practices for Sustainable Development and Global Competitiveness” organized by Department of Management Studies, Pondicherry University, Puducherry on 8th and 9th October 2015 with ISBN No: 978-81-929581-2-5.
Published an article “Challenges in Indian Rural Retailing – An Empirical Study” in the Editorial volume of the ICSSR sponsored National Seminar on “Innovative Management Practices for Sustainable Development and Global Competitiveness” organized by Department of Management Studies, Pondicherry University, Puducherry on 8th and 9th october 2015 with ISBN No: 978-81-929581-2-5.
Published an article “Facilitators and Inhibitors of Women Intrapreneurship – A conceptual study” in the Editorial volume of the National Seminar on “Women Empowerment – Milestones and Challenges” organized by Women’s Cell N.M.S.S.Vellaichamy Nadar College, Madurai on 8th October 2015 with ISBN No: 819101244-8.
Published an article “Effective Drainage Management: A Tool to Minimize Water Related Disasters” in the Editorial volume of the Two Day International Conference on “Managing Disaster – A Strategic Perspective” organized by Department of MBA and PG IT, Fatima College, Madurai on 29th and 30th September 2016 with ISBN No: 978-8-1930-234-26.
Published an article “Drivers and Effects of Employee Engagement” in the Editorial volume of the One Day National Seminar on “New Dimensions of Management in the Globalized Era - 2017” organized by Department of Management Studies, Madurai Kamaraj University, Madurai on 3rd February 2017 with ISBN No: 978-93-85977-91-6.
Published an article “Role of Service Innovation in Brand Equity: A Study on Indian Internet Retailers” in the Editorial volume of the One Day National Seminar on “New Dimensions of Management in the Globalized Era - 2017” organized by Department of Management Studies, Madurai Kamaraj University, Madurai on 3rd February 2017 with ISBN No: 978-93-85977-91-6.
Published an article “Impact of implementation of 5 S in Textile mills at Virudhunagar District” in the Editorial volume of the One Day National Seminar on “New Dimensions of Management in the Globalized Era - 2017” organized by Department of Management Studies, Madurai Kamaraj University, Madurai on 3rd February 2017 with ISBN No: 978-93-85977-91-6.
Published an article “Role of Quality Initiatives towards growth of MSMEs” in the Editorial volume of the One Day National Conference on “Prospects of Micro, Small & Medium Enterprises (MSMEs) in Indian Scenario” organized by Department of Commerce, The American College, Madurai on 16th February 2018 with ISBN No: 978-93-85977-91-6.
Published an article “Work Life Balance: Implications and Challenges” in the Shanlax International journal of Management (UGC approved journal no.44278) Vol.05; Special issue No. 02, March 2018 with ISSN No: 2321 – 4643 and Impact factor 2.082.
Published an article “Impact of CSR: Mediating Role of Employee Engagement” in the “Business Plus” journal of Sri Kaliswari Institute of Management and Technology, Sivakasi. Vol.01; No. 19, June 2018 with ISSN No: 0975 9336.
Conferences/ Workshops/ Seminars attended/participated/Papers presented:
Participated in the ISTE Winter School on “Institute Industry Linkage (ILL) – Ways of Effective Implementation” sponsored by ISTE from 17.11.97 to 22.11.97 organized by ISTE chapter, Periyar Maniammai College of Technology for Women, Vallam, Thanjavur.
Participated in the International Business Conference on “Managing Economic Liberalisation in South Asia – Directions to the 21st century” organized by Montclair State University, Indian Institute of Management, Bangalore, and Mohammed Sathak Trust, Chennai from 10th August to 13th August 1998.
Participated in the one-day seminar organized by Madurai Management Centre on “Role of an executive in the changing economic, global and political scenario – with reference to Indian context” by Shri. Sharu. S. Rangnekar on 12th March 1999.
Participated in the one-day State level seminar on “Reforms in the Education system” organized by S.B.K. College, Aruppukottai on 02.02.2002 under the UGC IX Plan Educational Innovation Scheme.
Presented a paper on “Emerging Opportunities for business woman in the globalized economy” in the State level seminar on “Women in Business” organized by M.O.P. Vaishnav College for Women, Chennai on 15th and 16th February 2002 and secured the I prize.
Presented a paper “E-CRM: Its role in the global context” in the International Seminar on “Emerging trends in Global Business: Challenges and Opportunities for Developing Countries” organized by P.R.Institute of Management, Ponnaiyah Ramajayam College, Thanjavur on 6th and 7th February 2004.
Presented a paper “Globalized Perspectives in HRM practices” in the International Seminar on “Emerging trends in Global Business: Challenges and Opportunities for Developing Countries” organized by P.R.Institute of Management, Ponnaiyah Ramajayam College, Thanjavur on 6th and 7th February 2004.
Presented a paper “Total Quality Management” in the International Seminar on “Emerging trends in Global Business: Challenges and Opportunities for Developing Countries” organized by P.R.Institute of Management, Ponnaiyah Ramajayam College, Thanjavur on 6th and 7th February 2004.
Presented a paper on “Supply Chain Management in the Knowledge Era” in the UGC sponsored national seminar on “Managing Business in Knowledge Age”, organized by Management wing of the Directorate of Distance Education, Annamalai University on 20th and 21st February 2004.
Presented a paper on “Managing Brands in Globalized Economy” in the UGC sponsored national seminar on “Managing Business in Knowledge Age”, organized by Management wing of the Directorate of Distance Education, Annamalai University on 20th and 21st February 2004.
Presented a paper “BPO- The Roadway to Globalization” in the International Management Convention on the theme “India calls World – A Road Map to Success” organized by Adaikalamatha Institute of Management, Adaikalamatha College, Vallam, Thanjavur on 27th and 28th September 2004.
Presented a paper “Total Quality Management in Higher Education – A Strategic Perspective” in the International Conference on “Business Economics and Finance” (ICBEF 2005) organized by the Adaikalamatha Institute of Management, Adaikalamatha College, Vallam, Thanjavur on 29th and 30th September 2005.
Presented a paper on “Brand Positioning: Challenges and Opportunities” in the National Conference on “Strategic Planning for Rural Markets” organized by the Department of Management Studies, PSNA College of Engineering and Technology, Dindigul on 1st October 2005.
Presented a paper on “Total Quality Management in facilitating effectiveness of Small and Medium Enterprises” in the National seminar on “Small and Medium Enterprises Under Globalization: Opportunities and Challenges” organized by the Department of Rural Industries and Management, Gandhigram Rural University, Gandhigram on 16th and 17th October 2006.
Participated in the paper contest for management teachers on “Global Business Leadership for Excellence” organized by the Madurai Management Association, Madurai on 21st February 2007.
Presented a paper on “Role of Total Quality Management in Retail Business” in
the state level seminar on “Retail Industry” organized by the Department of Management Studies, Nehru Institute of Engineering and Technology, Coimbatore on 3rd June 2008.
Presented a paper on “Retail Realities and Challenges” in the National conference on “Retail Industry – Paradigms, Practices and Prospects” organized by the Department of Management Studies, Nehru Institute of Engineering and Technology, Coimbatore on 3rd and 4th October 2008.
Presented a paper on “Emerging Trends in Retail Management” in the UGC Sponsored National Seminar organized by the Industry Institute Partnership Cell (IIPC), Department of Business Administration, Annamalai University, Chidambaram on 29th February 2008.
Participated in the One-day Workshop on “Application of Appropriate Statistical Tools in Management Research” organized by the Department of Management Studies, Manonmaniam Sundaranar University, Tirunelveli on 4th April 2009.
Presented a paper on “Contemporary Management Education – A holistic Quality Perspective” in the International seminar on “Paradigm Shift in Contemporary Management Education” organized by the Fatima College, Madurai on 11th and 12th January 2010.
Presented a paper on “Significance of Research, Publications and Consulting in Management Education” in the International seminar on “Paradigm Shift in contemporary Management Education” organized by the Fatima College, Madurai on 11th and 12th January 2010.
Attended a Workshop cum Training on “Emerging Career and Business Opportunities in Food Processing”, organized by National Institute of Food Technology Entrepreneurship and Management (NIFTEM) Kundli, Haryana, Ministry of Food Processing Industries, Government of India, Indian Institute of Crop Processing Technology, Thanjavur, Tamilnadu, and Kodaikanal Christian College, Kodaikanal, Tamilnadu on 27th September 2010 at Kodaikanal Christian College, Kodaikanal.
Presented a paper on “Green marketing – A study on the perspectives of the Marketers and Consumers” in the International Conference on “Global Marketing Strategies and Practices” organized by Nehru Institute of Management Studies on 8th and 9th October 2010.
Presented a paper on “Values or Quality: The Competitive Priority in the Contemporary Indian Corporate Scenario” in the UGC Sponsored Two-day National Conference on “VALUE BASED MANAGEMENT – PRINCIPLES AND PARADIGMS ” organized by Department of Business Administration, Ayya Nadar Janaki Ammal College, Sivakasi in collaboration with Virudhunagar District Tiny and Small Industries Association on 22nd and 23rd June 2011.
Presented a paper on “Value Based Education – What is Needed” in the UGC Sponsored Two-day National Conference on “VALUE BASED MANAGEMENT – PRINCIPLES AND PARADIGMS ” organized by Department of Business Administration, Ayya Nadar Janaki Ammal College, Sivakasi in collaboration with Virudhunagar District Tiny and Small Industries Association on 22nd and 23rd June 2011.
Presented a paper on “India’s Emerging Services Sector – Challenges and Opportunities” in the one day International seminar organized by Department of Business Administration, S.Vellaichamy Nadar College, Madurai under UGC autonomy grant on 25th August 2011.
Presented a paper on “Impact of Insurance Culture development in the Insurance market” National Conference on “Cultural Impact on Business” organized by Department of Business Administration, Theni College of Arts and Science, Theni 30th September 2011.
Participated in the Faculty Development Programme in Entrepreneurship organized by Centre for Entrepreneurship Development during 21st November – 03rd December 2011 at CED Training campus, Madurai, sponsored by Ministry of Science and Technology NSTEDB, Government of India, New Delhi.
Presented a paper on “Role of TQM in higher education” in the International Conference on “Innovative Practices in Global Business” organized by the Department of Management Studies Nehru Institute of Technology on 5th February 2014.
Presented a paper on “Perception of Quality factors in Implementing TQM in Higher Education Institutions – A study based on Administrative staff’s responses” in the National Conference on “Managerial and Technical Innovations for Business Challenges” organized by the Department of Business Administration, Annamalai University, Chidambaram on 29th and 30th March 2014.
Presented a paper on “Disaster Management – Issues and Challenges” in the National Level Seminar on Disaster Management and Corporate Social Responsibility in India on 27th and 28th August 2014 organized by the Department of Business Administration, Mannar Thirumalai Naicker College, Madurai in collaboration with Department of Entrepreneurship Studies, Madurai Kamaraj Universtiy, Madurai.
Presented a paper on “Can Higher Education Institutions implement TQM? – Empirical evidences from Education Institution Administrators” in the National Conference on “Change Management – A 360o Perspective” organized by the Department of Commerce, Economics, and Management Studies, Kodaikanal Christian College on 16th September 2014.
Presented a paper on “Change Management: A Strategic tool in BPO Industry for Business Enhancement and Sustenance” in the National Conference on “Change Management – A 360o Perspective” organized by the Department of Commerce, Economics, and Management Studies, Kodaikanal Christian College on 16th September 2014.
Attended a Workshop on “Building Competitiveness in Higher Education – The TQM Way”, organized by Confederation of Indian Industry – Madurai Zone on 20th March 20, 2015.
Presented a paper on “Emerging issues in Innovation Management” in the National Conference on “Innovation Management : Business – Science - Technology” organized by the Department of Commerce, Economics, and Management Studies, Kodaikanal Christian College on 15th September 2015.
Presented a paper titled “The necessity to promulgate the effectiveness of referral source of recruitment in organizations – An analysis” in the one day National Conference on “Indian World – Class Manufacturing – The Road Ahead” organized by the Department of Management Studies, Fatima College, Madurai on 1st October 2015.
Presented a paper on “Facilitators and Inhibitors of Women Intrapreneurship – A conceptual study” in the National Seminar on “Women Empowerment – Milestones and Challenges” organized by Women’s Cell N.M.S.S.Vellaichamy Nadar College, Madurai on 8th October 2015.
Presented a paper on “Challenges in Indian Rural Retailing – An Empirical Study” in the ICSSR sponsored National Seminar on “Innovative Management Practices for Sustainable Development and Global Competitiveness” organized by Department of Management Studies, Pondicherry University, Puducherry on 8th and 9th october 2015.
Presented a paper on “The Role of Banc assurance in Life Insurance in India” in the” DST-SERB sponsored National Conference BEAT 2016 on BIG DATA & ANALYTICS FOR BUSINESS organized by Department of Management Studies, PSNA College of Engineering and Technology, 29th April 2016.
Presented a paper on “Implementation of 5’S in Service Departments of Thiagarajar College, Madurai” and won the silver award in the First Chapter Convention on Quality Concepts, organized by Quality Circle Forum of India, Hosur Sub Chapter in association with Adhiyamaan College of Engineering, Hosur on 21st August 2016.
Attended a Seminar on “Enhancement of Quality of Curricula for Chairpersons and Members of UG/PG Boards of Studies”, organized by Madurai Kamaraj University, Madurai on 20th December 2017.
Presented a paper on “Work Life Balance: Implications and Challenges” in the National Seminar on “NEW FRONTIERS IN BUSINESS MANAGEMENT” organized by Department of Management Studies, S.Vellaichamy Nadar College, Madurai on 5th January 2018.
Participated in the workshop on “Art of Writing Research Papers, Project Proposals and Patent filing” on 17th October 2018, organized by Thiagarajar College, Madurai, sponsored under UGC Autonomy Grant.
Attended a Two-Day National Level Workshop on “Structural Equation Modelling [AMOS/PLS/LISREL]” on 24th and 25th November 2018, organized by Department of Management Studies, School of Management, Pondicherry University, Puducherry.
Conference/Workshop Attended
Participated in the Induction Training Programme in Management organized by the Academic Staff College, University of Madras from 17th May 1999 to 07th June 1999.
Participated in the Orientation Programme organized by Academic Staff College, Madurai Kamaraj University, Madurai from 18.7.2001 to 14.8.2001.
Participated in the Refresher course in Business Economics organized by the Department of Economics, Annamalai University, Tamilnadu from 01.12.2004 to 21.12.2004.
Participated in the Refresher course in Commerce and Management organized by the Academic Staff College, Pondicherry University, Puducherry from 04.12.2007 to 24.12.2007.
Participated in the Refresher course in Research Methodology in Social Sciences and Humanities organized by the Academic Staff College, University of Madras, Chennai from 16.07.2010 to 05.08.2010.
Lectures
Seminars/Conferences/Technical session chaired:
Delivered a lecture on “Role of Total Quality Management in improving productivity” during the “Productivity Fortnight (12th February 2004 to 25th February 2004)” in the Office of the Commissioner of Central Excise, Madurai.
Delivered a lecture on “Total Quality Management – the way to world class excellence” on 9th September 2010 in the Department of Management Studies, IFET Engineering College, Villupuram.
Served as Chairperson in the International Conference on “Global Marketing Strategies and Practices” organized by Nehru Institute of Management Studies on 8th and 9th October 2010.
Chaired as Chief Guest and delivered a lecture on “Total Quality Management – The way to world class excellence” in Nadar Mahajana Sangam Sermathai Vasan College for Women, Madurai on 20th January 2011.
Served as Chairperson in the National Seminar on “Women Empowerment in India – Challenges Ahead” organized by Madurai Kamaraj University in the Technical Paper Presentation Session VIII on the topic “Non Governmental Organizations and Women Empowerment” on 25th January 2011.
Served as Resource person in the International Conference on “Contemporary Practices in Finance and Marketing” organized by Nehru Institute of Management Studies on 11th and 12th February 2011.
Chaired as Chief Guest in the one day workshop on “Forefront Women Achievers – Opportunities and Challenges” on 23rd September 2012, organized by Mother Teresa Women’s University, Kodaikanal.
Chaired as Chief Guest in inaugurating the seminar on “Indian Retail Sector: Issues, Opportunities, and Challenges”, organized by Bharat Niketan Engineering College, Aundipatty on 14th February 2013.
Chaired as Chairperson for the technical paper presentation session in the National conference on “Innovative Business Strategies in Management”, organized by Department of Management Studies, K.L.N. College of Engineering, Madurai on 18th April 2013.
Served as Chairperson for the technical paper presentation session on HR in the International Conference on “Innovative Practices in Global Business” organized by the Department of Management Studies Nehru Institute of Technology on 5th February 2014.
Served as Chairperson for the technical paper presentation session in the National Conference on “Change Management – A 360o Perspective” organized by the Department of Commerce, Economics, and Management Studies, Kodaikanal Christian College on 16th September 2014.
Chaired as Chief Guest in the inauguration function of Department of Commerece in Madurai Sivakasi Nadar’s Pioneer Meenakshi Women’s College, Poovanthi on 4th August 2015.
Served as Chairperson in the ICSSR sponsored National Seminar on “Innovative Management Practices for Sustainable Development and Global Competitiveness” organized by Department of Management Studies, Pondicherry University, Puducherry on 8th october 2015.
Served as Resource Person and shared the expertise on “You are Unique & 5’S Principles and practices – Keys for Quality Enhancement and Sustenance” in the Refresher Course in Women’s studies organized by Women’s Study Center, Madurai Kamaraj University, Madurai on 15th November 2016.
Served as Chairperson in the One day UGC sponsored “National Conference on Management – A future Perspective” organized by the Department of Business Administration, Ayya Nadar Janaki Ammal College, Sivakasi on 16th February 2018 and delivered a special lecture on “Quality Management in the Future”.
Served as Chairperson in the One day State Level Seminar on “Career Guidance and Readiness” organized by the Department of Business Administration, Madurai Kamaraj University College, Madurai 10th April 2018 and delivered a special lecture on “Green Business Opportunities”.
Chaired as Chief Guest and Judge for Paper presentation session in various management meet.
