S. Vasundhara

Assistant Professor (SF)

  • Name:


  • Qualification:

    M.B.A., Ph.D.

  • Email:


  • Date of Join: 2018-07-02


  • Vasundhara S, Dr.T.Jothimurugan A Study on Cellular Service Industry on its Service Quality, Satisfaction and Brand Loyalty of Customers in Madurai in International Journal of Management and Social Science April 2015. Page:351-368
  • Annexure – I Vol.6. No.5, May 2016, PP.504-517. Vasundhara S, Dr.C.Swarnalatha & Dr.T.Jothimurugan Journal Name: Asian Journal of Research social sciences and Humanities, Publisher. Asian Research Consortium, Paper titled: A Structural Equation Model Perspective – Service Quality on Customer Satisfaction towards selected Indian Mobile Network Service Providers.
  • UGC Journal: Volume 6, Issue 1 (XXV) January – March, 2019 Dr.S.Vasundhara and Mr.P.Vijayasairam “Consumer Brand Preference and Switching Behaviour in Cellular Service Industry –Madurai District” in International Journal of Advance and Innovative Research.
  • UGC Journal: IJSRR 2019, 8(1), Page No: 2382-2389 Dr.M.Tharani and Dr.S.Vasundhara “Financial Institutions in Promoting Entrepreneurship in India” in International Journal of Scientific Research and Reviews.

  • Conference/Workshop Attended

    Workshops and Training Program attended:

  • National Level workshop on “Art of Article Writing and Thesis Writing for Social Sciences” conducted by the Department Of Business Administration, Kalasalingam University on 24, March 2012.  Training on “Research Methodology and Research Paper Writing” held on August 10, 2012, at Center for Entrepreneurship Development (Tamil Nadu).
  • Attended a one-day national level workshop on “Research Methodology and Applied Statistics in Physical Education and Sports” organized by Madurai Kamaraj University College held on 14.12.2013.  Attended one day workshop on “Research Methodology” organized by Anna University, Chennai held on 22.01.2015.
  • Attended one day workshop on “Art of writing research papers, project proposals & patent filing” organized by Thiagarajar College,Madurai.
  • Attended one day workshop on “Innovative Practices In Examination System” organized by Thiagarajar College,Madurai Conferences and Paper Presentations:
  • National conference on “Emerging Trends in Management towards Sustainable Development” organized by School of Management in September 2011 at Vel Tech Dr.RR and Dr.SR Technical University, Chennai  Presented and participated in the International Conference on Innovative Management Strategies “For Emerging Business Paradigms” on January 28th, 2012 at Adaikalamatha Institute of Management, Thanjavur.
  • Presented a Paper at the National Conference on “Reaching The Unreached –A Challenge To Technical Education” on 5th September 2012 at Anna University Madurai Region.  Presented and Participated in the Tenth AIMS International conference on Management on January 2013 at the Indian Institute Of Management Bangalore in the Title Of “Customer Service of Mobile Operators in Madurai District” and the Paper got published in “Selected Papers of the Tenth AIMS International conference on Management”.
  • Presented the paper on “Study on Consumer Perception towards Mobile Number Portability” in National Conference on “Innovative Business Strategies in Management” Organized by the Department of Management Studies K.L.N.College of Engineering, Sivagangai District on 18th April 2013.
  • Presented a Paper at the National conference on “BEAT 2013 (Business Excellence Advancements Trends)” by Department Of Management Studies, PSNA College of Engineering, Dindugal jointly organized with Dindugal Management Association on May 3rd, 2013. Faculty Development Program and Seminar:
  • Participated in the Faculty Development Program on “Research Methods and Techniques” on 17th -19th March 2012 at K.L.N.College of Engineering jointly organized by the Department of Management Studies, Anna University of Technology Madurai.
  • Participated in the Faculty Development Program held on “Research Writing” 25th January 2013, at St.Michael College of Engineering, Sivagangai.
  • Participated in the Faculty Development Program on “Entrepreneurship” organized by Entrepreneurship Development cell, Anna University, Regional Center, Madurai during March 18th –March 30th, 2013.
  • National Seminar on “Empowering Faculty as Leader” sponsored by Council for Scientific and Industrial Research organized by The Department of Management Studies, Anna University, Regional Centre Madurai during 29th and 30th July 2013.
  • Participated in the Faculty Development Program on “Advanced Research Methods in Management” on October 4th and 5th,2013 organized by GITAM School Of International Business, GITAM University, Visakhapatnam.
  • Participated in “Two days Faculty Development program” in Thiagarajar College,Madurai.

  • Books Published


    Guest Lecture on "Spoken English" at Department of Posts India,Postal Training Center,Madurai

    • Working History

    • Sales Officer Grade I

      01 Years and 01 Months

      ING Life Insurance

    • Freelance Soft Skill Trainer

      03 Years and 07 Months

      Bounce Academy

    • Assistant Professor

      00 Years and 02 Months

      Kristu Jayanti College ,Bangalore


    Awards / Recognitions

    Event Organised


    Ph.D Guidelines

    Scholar name Research area Status Year

    Sponserd Research

    Title Agency Responsibility Status


    Society Detail Period