Publications

My Publications:

Deepthi Nivasini .K, A Study on Consumer’s Preference towards Green products in Thoothukudi, Bonfring International Journal of industrial Engineering and Management science, ISSN: 2250-1096, Vol 6 Special Issue , Dec 2016.

Deepthi Nivasini .K, A Study on Smartphones and its Usage pattern in Thoothukudi District,ISSN2249-7145, Marian Journal of Commerce, Vol 5 Special Issue, Feb 2016.

Deepthi Nivasini .K and IrudayaThanushRipka, Microfinance and Fishermen Empowerment through SHGs in Kuthenkully, Tirunelveli District, Marian Journal of Commerce, Vol 3 Special Issue, Jan 2016.

Deepthi Nivasini. K., The impact of big data analytics on data management with special reference to Hadoop software., International Journal of Basic and Applied Research,ISSN 22493352, Cosmos Impact Factor: 5.86, January 2018 Volume VIII Number I.

Deepthi Nivasini "A Study on Customer Satisfaction towards Honda Activa with Reference to Coimbatore City" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-2 , February 2018, URL: http://www.ijtsrd.com/papers/ijtsrd8348.pdf.

Evangeline Kiruba. J, Deepthi Nivasini. K "A Study On Customer Perception Towards Nescafe Products with special reference to Coimbatore city" Published in International Journal of Scientific and Engineering Research(IJSER): ISSN 2229-5518, Volume 9, Issue 2, February 2018.

Dr. S.C. B. Samuel Anbu Selvan, Ms. K. Deepthi Nivasini, A Study on Customer’s Perception towards Green washing with special reference to Cosmetic Products in Madurai, Published in Test Engineering and Management, ISSN : 01934120(Online), SCOPUS Indexed Journal, February 2020.

K. Deepthi Nivasini, Impact of Test Drive Marketing on the Buying Behaviour of Customers with special reference to two wheeler users in Coimbatore city, Published in ISBN:978-93-89658-99-6, International Conference on Dynamics of Management in the Global Scenario-March 5th,2020, organised by Madurai Kamaraj University.

Dr. S.C. B. Samuel Anbu Selvan, Ms. K. Deepthi Nivasini, "The Impact of Techno Stress among College Students in Thoothukudi District with regard to their Addictive Smartphone Usage" published in Studies in Indian Place Names, ISSN 2394-3114, Vol. 40, Issue 80, March, 2020 listed in UGC Care.

Dr. S.C. B. Samuel Anbu Selvan, Ms. K. Deepthi Nivasini, "Challenges faced by Professors in Online Teaching during Covid-19 Pandemic with special reference to Madurai District of Tamilnadu." published in Research Explorer - A blind review & Referred Quarterly International Journal, ISSN:2250-1940(P)2349-1647(O),Impact factor 3.655(CIF), 2.78(IRJIF),2.62(NAAS),Vol.VIII, Issue 29,October-December 2020.

Dr. S.C. B. Samuel Anbu Selvan, Ms. K. Deepthi Nivasini, "Green Human Resource Management and Its Application as a Tool For Corporate Sustainability” published in NIU International Journal of Human Rights ISSN: 2394 – 0298 Volume 8(IV), 2021 listed in UGC Care.

Dr. S.C. B. Samuel Anbu Selvan, Ms. K. Deepthi Nivasini, “The Impact of Innovative Technology and Autonomous Agents on Digital Transformation with Special Reference to Block Chain, (IoT) and AI” published in Sambodhi with ISSN: 2249-6661, Vol-44 No.-01(VI) : May 2021 listed in UGC Care.

Conference/Workshop Attended

National Seminar on Trend of Micro Finance in the Indian Context organised by St. Mary's College Thoothukudi on 11th and 12th January 2016.

National Seminar on Multi Disciplinary Research at St. Mary's College Thoothukudi on 20th February 2016.

National Conference on Sustainable Development in Corporate Sector-Perspectives,Problems and Prognosis organised by Karpagam University Coimbatore on 23rd September 2016.

National Conference on Financial Inclusion for Sustainable Economic Growth-Strategies and Challenges organised by Dr. N.G.P Arts and Science College, Coimbatore on 8th September 2016.

Faculty Development Programme for the course on Finance and Accounting for Business Process Services designed and conducted by Tata Consultancy Services between 5th June and 10th June 2017.

Faculty Development Programme for the course on Banking for Business Process Services designed and conducted by Tata Consultancy Services between 4th December and 8th December 2017.

National Level Seminar on Win Over Strategies for First Generation Entrepreneurs organised by Rathinam College of Arts and Science, Coimbatore on 25th January 2018.

State Level Seminar on Impact of Mobile Marketing organised by Sasurie college of Arts and Science Tirupur on 16th February 2018.

National Conference on Digital India -Power to Empower organised by Sankara College of Science and Commerce, Saravanampatty, Coimbatore on 21st February 2018.

National Conference on Rural Banking and Agri-Business for Economic Transformation organised by Karpagam Academy of Higher Education in association with NABARD on 24th January 2018.

One Day Workshop on Innovative Practices in Information Systems organised by Thiagarajar College,Madurai on 13-02-2019.

National Seminar on "Risk Management and Insurance Solutions" sponsored by Insurance Institute of India and organised by Lady Doak College, Madurai on 29th January 2020.

Participated in the Webinar entitled “Autonomy and Academic Independence” organized by SSUN Tamil Nadu on 02.05.2020 .

Participated in student career guidance Webinar "Identifying Natural Abilities and Pursuing the Passion" on 17.05.2020 organised by G.T.N. Arts College (Autonomous), Dindigul - 624 005, Tamilnadu.

Two-day International Conference on “Business Dynamics and Sustainable Development” Held on 2nd and 3rd March 2020 Organised by the Department of Commerce and Management of St. Joseph’s College (Autonomous), Bengaluru in collaboration with the Department of Economics, St. Joseph’s College, Bengaluru, Sunway College (Victoria University Australia Programmes) Malaysia and ISDC UK.

International Conference on "Dynamics of Management in the Global Scenario" organised by Madurai Kamaraj University on 5th March 2020.

Participated in the International webinar entitled "COVID-19 and Continuing Relevance" organized by Department of Commerce, The American College, Madurai held on 23 May, 2020.

International Conference on Socio-Economic and Environmental Impact of Covid 19- Issues and Challenges conducted by IARA during 27th -31st July 2020.

Participated and Presented a paper in the INTERNATIONAL CONFERENCE on "PARADIGM SHIFT IN ECONOMY POST 2020" held on 3rd-4th December 2020 organised by Atmiya University, Rajkot in association with Lincoln University College, Malaysia and CII (Confederation of Indian Industry).

Participated in a National level webinar on "Emerging Applications of SEM in Contemporary Research" held on 14th December 2020.

Completed a five-day FDP on Structural Equation Modelling through SPSS organised by CMS Business School in collaboration with Institute of Analytics(UK) & Arab Open University(Oman) between 14th -18th December 2020.

Participated in two-day Global Social Science Congress conducted by IARA on the 26th and 27th of December 2020.

Participated in the One Day International Seminar on Service Sector in India: Making New Avenues in Indian Economy organised by the Post Graduate & Research Department of Commerce, Jamal Mohamed college (Autonomous), Tiruchirappalli on 13 January 2021.

Completed one week online FDP on “Ethical dimensions of writing a Research Paper” organized by NMITD and University of Mumbai between the 7th and 12th June 2021.

Participated in the two day National Level FDP for Educational leaders organized by the Madurai Gandhi NMR Subbaraman College for women on the 11th and 12th of June 2021.

Participated in the two day National Level Technical Online Workshop on “Intellectual Property Rights” on the 21st and 22nd of June 2021 organized by G.T.N Arts College Dindigul.

Books Published

Lectures

• Working History

• Faculty

  00 Years and 10 Months

  The Vikasa International School

• Assistant Professor

  01 Years and 09 Months

  Karpagam Academy of Higher Education

Abroad

Awards / Recognitions

Best Researcher 2018 Award Awarded by International Journal for Research Under Literal Access

Event Organised

Achievements

First place in paper presentation in the National seminar on multidisciplinary research, at St. Mary’s College, Thoothukudi held on 20th February 2016.

Best Paper Presentation in the International Conference on Socio-Economic and Environmental Impact of Covid 19- Issues and Challenges during 27th -31st July 2020.

Ph.D Guidelines

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Sponserd Research

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Membership

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